SESSIONS Day 1

Sustainable Design and Smart Building provide exciting opportunities to reduce negative impacts on the environment, improve energy efficiency and building performance, and enhance the health and comfort of building occupants. New building codes and certification systems continually impact sustainable design and construction practices. As sustainable design and smart building continues to evolve, Owners, Architects and Contractors will be faced with an increasingly diverse set of standards to apply to their projects.

Through an exploration of the design-bid-build and construction management delivery models, participants in this course will understand the unique roles, responsibilities, risks and opportunities unique to sustainable design and construction projects and discover how to reduce, or better allocate, contractual risks using the AIA’s Sustainable Projects Contract Documents and the revised AIA Sustainability Guide.

Buildings are more than the sum of their parts and they need to be designed as wholistic systems of interacting parts. The conventional process where Architects design their buildings schematically and only later include Mechanical Plans, almost as an Addenda, always misses out on energy performance opportunities that the integration of the Building Shell with the HVAC system would provide. But what good is an Integrated Design for a beautiful High Performance Building that cannot be built, either because it cannot be built as designed and/or the budget will not support it? The imperative then for all High Performance Building projects is to assemble a Team that will follow an Integrated Design and Engineering process where both the Construction Manager and Financial Officer are included. This session will examine the benefits and potential pitfalls of this evolving project delivery model.

For decades, utilities have been forced to rely on customer reports to discover a power outage. This decidedly low-tech approach to reliability is now changing with the national deployment of smart meters that record the consumption of electric energy in intervals of an hour or less, communicate data back to the utility and allow consumers to better manage their electricity usage. And, the national deployment of smart meters is forging ahead: according to federal sources, the current penetration rate is 13 to 18 percent, with a penetration rate of more than 50 percent predicted by 2017.

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Passive House is a program of radical energy efficiency for buildings that
includes a very tight and very well insulated building shell with controlled ventilation and energy recovery. The number of Passive House Commercial and Residential projects in NYC and throughout the world is growing exponentially because of the huge savings in energy costs, greater comfort and quieter interiors. Our Panel of NYC’s leading Passive House Architects, Builders and Product Suppliers will discuss the State-of-the-art in Passive House Design and Construction and the Lessons Learned from the many successful projects completed to date.

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Smart buildings begin with energy efficiency and building energy efficiency begins with a high performance building shell. There is a new generation of air tight and well insulated Panel systems that not only provide added energy performance but also provide savings through faster installation. High performance curtain wall systems, which both seal and insulate, are suitable for new facades, and also as replacement for older leaking pressure plates. And the inclusion of Solar Glass in place of conventional curtain wall glazing can actually turn the building shell into a net revenue generator.

A zero energy building (ZEB) produces enough renewable energy to meet its own annual energy consumption requirements, thereby reducing the use of non-renewable energy in the building sector. ZEBs use all cost-effective measures to reduce energy usage through energy efficiency and include renewable energy systems that produce enough energy to meet remaining energy needs. There are a number of long-term advantages of moving toward ZEBs, including lower environmental impacts, lower operating and maintenance costs, better resiliency to power outages and natural disasters, and improved energy security.

Reducing building energy consumption in new building construction or renovation can be accomplished through various means, including integrated design, energy efficiency retrofits, reduced plug loads and energy conservation programs. Reduced energy consumption makes it simpler and less expensive to meet the building’s energy needs with renewable sources of energy. In this session, case studies of actual Zero Energy Buildings that have been successfully implemented with be examined with lessons learned as to how to overcome some of the biggest challenges

TRACK B: SHOW ME THE MONEY: FINANCING & INCENTIVE OPTIONS

If there is one hallmark of the power sector at the beginning of 2018, it’s uncertainty. In recent years, the utility industry was already being disrupted with increased Customer demand for distributed resources and the push for cleaner electricity. As a result, centralized fossil fuel-based grids across the country are being updated to Smart Grids that can accommodate variable renewables and customer-sited resources.
Those trends toward a Smart and decarbonized Grid are still very much in play at the beginning of 2017. Lower prices for wind and solar energy have seen those resources reach grid parity across much of the nation, and utilities continue to add flexible natural gas generation along with new technologies like energy storage to integrate the intermittent resources coming online. And in spite of the attempts of the new Administration to revive antiquated Fossil Fuel energy generation, the U.S. power sector is already in the middle of wholesale transformation. As a leading-edge Utility, Con Edison in playing a key role in this transformation through its rebates and financial incentives, subsidized professional consultants and vetted CleanTech and Smart Building product and service providers.

Commercial property owners stand to save thousands of dollars a year by upgrading to CleanTech technologies and implementing energy efficient practices. Discover the financing options, tax rebates, incentives and programs that are available to help commercial property owners become more energy efficient, cut costs and reduce vehicle  emissions.

This panel provides participants with an overview of the various financing options, incentives, and programs that are available to help residential multifamily property owners become more energy efficient, cut costs and reduce carbon emission.  Learn how New York City and State are leading the nation in innovative retrofit programs.

Part 1 of this two-part session reveals the various financing challenges that CleanTech and Smart Building companies face from Identifying funding sources to engaging potential Funders. Organizations across the board are challenged with how to best address these concerns to access the capital needed to grow their businesses. Learn how companies are using creative financing strategies to access capital in the CleanTech and Smart Building Economy market place.

Part 2 of this two-part session will examine the key elements of a Business Financing Roadmap and Financial Plan, specifically tailored for the emerging CleanTech industry. This session will also provide a survey of Venture Service companies and entrepreneurial resources that are capable of a wide range of support in both the financial and organizational challenges that all early stage companies experience.

TRACK C- SALES AND MARKETING INNOVATION FOR CLEANTECH & SMART BUILDINGS

The impact of the Internet, CRM applications, sales and marketing automation tools, and mobile communication devices has transformed sales and marketing as we know it. Despite this new normal in selling today, most sales organizations and sales professionals have elected to maintain the status quo. Creating and maintaining a strategy that leverages the tools of this new paradigm of sales and marketing to generate more leads, schedule more appointments, build deeper sales funnels and ultimately close more deals faster is a challenge for any professional or company.

Learn best practices you can use to modernize your sales force and how to implement these changes in your organization. Specifically presenters will discuss how to leverage on-demand sales and marketing outsourcing.

In this presentation, a comprehensive overview will be provided of the impact of social media on improving sales effectiveness in a rapidly changing business landscape. Discover best-in-class adoption of collaborative social tools used by sales pros to benefit team-based selling; how sales teams “listen” to external social content pertaining to their customers, accounts, and target markets; and active use of posts, tweets, or wikis by sales reps.

Learn how to leverage social media as a tool to communicate authentically, strategically and effectively with consumers. Receive the basic building blocks of an effective brand, and how to put it all together into a coherent, engaging brand system. Craft every message so it builds your benefit.

The impact of the Internet, CRM applications, sales and marketing automation tools, and mobile communication devices has transformed sales and marketing as we know it. Despite this new normal in selling today, most sales organizations and sales professionals have elected to maintain the status quo. Creating and maintaining a strategy that leverages the tools of this new paradigm of sales and marketing to generate more leads, schedule more appointments, build deeper sales funnels and close more deals faster is a challenge for any professional or company. Explore industry trends including the use of social media, mobile communication devices , gamification, Big Data analysis and insight. Specifically presenters will discuss how to leverage outsourcing on-demand sales and marketing.

Providing the CleanTech and Smart Building sector with a much-needed distribution platform and front-line sales network can provide a win-win situation that can address some of the big challenges facing the CleanTech and Smart Building economy business sector. Successfully selling clean technology and energy efficiency upgrades to residential and commercial consumers is a time-intensive effort that requires a direct approach.

A successful market push to deliver the CleanTech economy value proposition to both commercial and residential consumers can only be based on intensive direct sales efforts that clarify the efficiency improvements, cost saving and environmental benefits of upgrading to CleanTech. Effective sales agencies can offer a wide range of services and sub-services in the sales, marketing and marketplace analytics areas such as:

● Outsourcing Sales Force Development planning
● Open a new market sector for green products and services
● Reduce the cost of hiring training and paying an internal sales force
● Increase the number of online purchases of green products, causing market
expansion of environmentally friendly brands
● Product launch and Sales and marketing Blitz
● Sales Compensation Plan Development
● Sales Support and Marketing Material

The CleanTech sales agency model is sustained by its Ecopreneur Independent Agent Development System, which combines recruitment, sales and product knowledge training executed in conjunction with the products and services providers.

In today’s marketplace, a private Residential Client can find qualified and vetted contractors over a wide variety of Trades through resources like Angie’s List and HomeAdvisor. And almost every online retailer like Amazon has extensive reviews of products. But where does a Commercial Client go who needs to find a qualified and vetted Smart Building and CleanTech product and/or service provider? And how do the best and brightest Smart Building and CleanTech companies gain the credibility, exposure, sales and marketing they need to grow into Market leaders? This is the Value Proposition of the GreenStreet Network for both Clients and Member product and service providers.
If you are not a Member, come and learn how GSN can help catapult your company forward. And if you are a Member, come and bring your innovative and creative ideas for how GSN can best serve its Members.