Session Day 2

Vertical farming is the practice of producing food and medicine in vertically stacked layers, vertically inclined surfaces and/or integrated in other structures (such as in a skyscraper, used warehouse, or shipping container). The modern ideas of vertical farming use indoor farming techniques and controlled-environment agriculture (CEA) technology, where all environmental factors can be controlled. These facilities utilize artificial control of light, environmental control (humidity, temperature, gases…) and fertigation. Some vertical farms use techniques similar to greenhouses, where natural sunlight can be augmented with artificial lighting and metal reflectors.

Public lighting has always been critically important for the development of cities, but with state-of-the-art LED and connected lighting it can provide a much greater role like never before. Through the digitizing and connecting of traditional street lighting, cities can provide the right light when and where needed, with more efficient operations that will save money while helping people to feel safer and more comfortable.


But the value of digitized public lighting goes much further than this.  Connected street lighting infrastructure can also function as a platform for smart city applications, hosting sensor networks and wireless communications for smart parking, noise and air quality monitoring, incident detection, and many more new applications coming online.  And since street lighting is already installed throughout the city, it can provide a low cost and convenient connected system that can serve as an integration point for many other municipal services.

Smart buildings are always energy efficient and building energy efficiency begins with a high performance building shell.  And there is a new generation of air tight and well insulated panel systems that not only provide added energy performance but, also provide savings through faster installation.  High performance windows that are double or triple pane in conjunction with these panel systems will further optimize the energy performance of a building shell.  And the inclusion of Solar Glass in place of conventional curtain walls can actually turn the building shell into a net revenue generator.

Though we’ve heard a lot about electric vehicles such as the Tesla models, the all-electric Nissan Leaf and the gas-electric hybrid Chevy Volt, there are precious few of these cars on the road.  That’s expected to change in 2017, when a much wider selection of vehicles that require little or no gasoline will hit the market. Almost every major automaker plans to have at least one plug-in model on the market by the end of 2017. The EV rollout there will include a dramatic expansion of the national car-charging infrastructure, with Pike Research, a clean tech market research firm, predicting more than 1.5 locations by 2017.  With the rapid improvements in storage efficiency, the once imagined future of Clean Powered Living is rapidly becoming a reality

The evolving CleanTech and Smart Building marketplace is flush with numerous products and services that can significantly improve organizational efficiency and lower facility operating expenses.  Often overlooked within this marketplace, Information Technology and Big Data offer tremendous opportunities for organizations and companies to easily realize such efficiencies.  In this session, we will explore the best and and most cost effective IT and Big Data solutions for both large and small companies and organizations and how the are driving both efficiency and sustainability

The Smart Grid Investment Grant (SGIG) program aimed to accelerate the modernization of the nation’s electric transmission and distribution systems. The program selected projects—electricity providers across the nation with plans to upgrade their systems—through a merit-based, competitive solicitation. As a result, a total of 99 projects received federal financial assistance for up to 50% of eligible project costs. Through these projects, the SGIG program promoted investments in smart grid technologies, tools, and techniques that increase flexibility, functionality, interoperability, cyber security, situational awareness, and operational efficiency.  In this session, we will examine Business Models in the Smart Grid along with the challenges, opportunities, and strategies for Profitability


The best, user-friendly source for identifying most local, state and federal green building incentive programs is the Database of State Incentives for Renewable and Efficiency (DSIRE).  This database provides comprehensive information on local, state, federal and utility incentives and policies that promote renewable energy and energy efficiency.   For New York State, the New York State Energy, Research and Development Authority (NYSERDA) and ConEd have are numerous programs and resources for such incentives.  But the process of actually obtaining such financial incentives can be onerous and requires knowledge and experience to succeed.   In this session, the DSIRE, NYSERDA and ConEd websites will be reviewed to assist the audience in navigating through the various programs.  Practical tips will be provided for streamlining the process of actually obtaining funds.  Lessons Learned will also be discussed to minimize wasted time and effort.


There are many tax savings strategies available today for commercial cash flowing properties.  When a portion of those savings are reinvested into smart building strategies that improve energy efficiency and indoor environmental quality, the overall financial and environmental performance of the property can be significantly improved.


For starters, gas and electric costs in deregulated States can typically be driven down by up to 20% through competitive pricing from wholesale energy providers.   A Cost Segregation Study and the EPA 179D Federal Tax Deduction can lower federal tax liability by thousands if not hundreds of thousands of dollars.   There is a cost for obtaining these tax reductions but such costs can be folded into the financing of an LED lighting upgrade that is typically called for in older underperforming buildings.  And with some additional simple green building measures, a building can qualify for a reduced cost Green Building Property Insurance Master Policy Program that provides $500 million per incident protection, $10 million in green upgrade coverage, and overall insurance premium savings of up to 20%.


Presenters will highlight the challenges and opportunities with building an operationalized and scalable enterprise level community solar project that puts the customer at the center of the business model.  The panel will explore sales and marketing, personnel, training, customer service processes, platforms and budgeting issues inherent in building an effective community solar project. The business case for investment in enterprise community solar projects is supported by lower rates of electricity for consumers and promising returns on investments

There are currently a number of innovative funding mechanisms to finance and develop Smart Buildings.  From Power Purchase Agreements to fund Solar and Clean Energy projects ato Lighting as a Service to leasing installed vehiclepeting, come learn how such mechanisms can save on upfront capital costs and ongoing operating costs.

A close look at one crucial type of growth finance for CleanTech companies—venture capital (VC) investment—suggests that early-stage CleanTech companies and entrepreneurs are facing increasing challenges in accessing investment and VC dollars.  From a growing body of new evidence it is clear that CleanTech VC activity is changing in ways that are requiring new commercialization strategies. Along with a significant drop in VC investment in CleanTech, investments have concentrated in a few technology areas, in more mature firms, and in just a few metropolitan areas, raising concerns about the narrow and spotty focus of CleanTech VC.  What is sorely needed are new and more diverse approaches at finding and funding new great CleanTech and Smart Building companies.


This session examines how companies can rapidly grow their sales team and drive effectiveness by harnessing the power of gamification to motivate salespeople to achieve throughout all areas of the sales cycle. Key takeaways include how to use gamification as a tool to close the gap between marketing and sales teams; best practices for designing a gamification platform specific to the needs of your individual team members and their various strengths and weaknesses; and how to streamline individual goals with higher-level priorities using gamification.


While most of the press attention focuses on energy policies formed in Washington and other capitals, an arguably more important shift has been going on among investors who think renewable energy sources—especially solar and wind—are now viable investments likely to pay respectable returns.“The consensus among asset managers is that prices are coming down and this is a technology play,” says Matthew Weatherley-White, managing director of investing firm the Caproc That distinction as a technology play is important, especially with regard to solar. No longer is it a matter of doing it for coolness and because it’s being done elsewhere. Now, the question is, “ How do we effectively engage both residential and commercial consumers and powerful devolver the solar energy value proposition message is such a way that customers are going to buyproducts and services providers are challenger in the ability to effectively sell and market their products and services. How can solar sales and marketing companies increase the effectiveness of their internal sales and marketing teams and How can they access  viral sales and marketing team to generate more leaders, schedule more appointments and close more deals faster. Hear a panel of leading solar technology vendors discuss the challenges and the opportunity of sales and marketing in this new hyper competitive environment. Panelists from leading solar vendors will be posted soon.

Since the NY-Sun Program’s successful launch over a year ago the amount of solar in New York has tripled, surpassing the interim goal of the program (which was to double solar in New York from 2011 to 2012). A total of 190 MW of customer-sited solar capacity—enough to power over 34,000 homes—has either been installed or was under development at the end of last thanks to this program.

While debate continues on the role of utility-scale photovoltaic systems in the nation’s energy mix, the small to mid-sized commercial solar segment has witnessed explosive growth, particularly on flat-roofed commercial buildings that are ideally suited to the deployment of solar. New Jersey, for instance, where strong solar incentives and high energy prices have contributed to a robust local solar industry, has now outpaced California as the nation’s top commercial solar market, thanks to a high concentration of such buildings. In addition to reducing electricity costs and providing a hedge against future rate increases, distributed or “behind-the-meter” solar also has the advantage of generating power at the site where it is used, thus increasing energy security and diminishing demand for utility infrastructure. The U.S. growth pattern in commercial solar is mimicking what has occurred in Europe, most notably in Germany, the world’s solar leader, where the German Solar Energy Industry Association estimated in 2009 that 80 percent of capacity was roof-based.

This two-part presentation series cuts through the social hype and informs participants how to use social media to create a valuable strategy for implementing an effective outsourced sales and marketing team that can produces results . In Part 1, you will be walked through the CleanTech and Smart Building Economy Sales and marketing outsourcing strategy and digs into the people, process, and technology that companies need to establish to fit their culture and Drive Results.

Part 2 begins with a description of the emerging challenges and opportunities in creating independent sales and marketing teams.  Explore industry trends including the use social media, mobile communication devices, gamification, Big Data analysis and insight.